In Episode Six, join Darren, Gemma and Emma - 3 business professionals in this relaxed discussion as we discuss email marketing.

We talk through advice and tips to improve delivery, content types, email marketing trends and 3 things Emma has used email marketing for her business courtesy of Helen Perry along with discovery of 8 touch points on her website.

Phew! It’s a packed show! Big shout out to Zenastr which we used to record this show. There were reports not that long ago that email marketing was on its way out, but there has been a resurgence. Apparently the first email was sent in 1971 and today over 220 billion emails are sent and received daily!! with nearly 45% of those being spam.

Useful links & guides:
The 3 best things I've done for my online learning business - Helen Perry (helen-perry.co.uk)

Do Open | How a simple email newsletter can transform your business (thedobook.co)

Use AMP to send interactive emails with dynamic content

Email Marketing Trends for 2021 from Smart Insights

Email Marketing Trends from Influencer Marketing Hub

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