Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.

In Episode 27 Gemma & Darren discuss "Managing Self-Confidence and Imposter Syndrome." From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome.

In Episode 25 Darren and Gemma discuss cyber security for business. Have you noticed an increase in how many spam emails or text messages you’re receiving? We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware.

In Episode 25 Gemma and Darren discuss reviewing your marketing efforts and how this can help you with business growth. Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you.

In Episode 24, Darren and Gemma talk about why everyone is hyping Chat GPT!

In Episode 23 of Season 2 Darren and Gemma reveal the world’s most used social media platform, the importance of video, the power of building communities, how you can keep social media relevant in your marketing mix and what we can look forward to in 2023 with the metaverse.

After a short hiatus, in Episode 22 of Season 2, Gemma and Darren talk about marketing Black Friday 2022, how it compared to Black Friday 2021, and some of the challenges that lie ahead for marketers and businesses for Christmas 2022.

After a short hiatus we are back with Season 2 of the Like Click & Share Podcast. In Episode 21 we will talk about "How To Boost Your Skills And Change Your Career." Need to change career? Get a pay increase? Find a new job? This podcast is for you. We talk about the current skills shortage, why employers should invest in their people, and explore the questions you might ask before thinking of changing career or applying for a new job, the careers that are available to choose and why you might consider freelancing. We also share experiences of our careers, education and starting our own businesses.

In Episode 20 given the number of high-profile stories in the media criticising brands and companies engaging in this year’s pride campaign, we briefly discuss whether brands should engage or avoid, and how they could resolve this issue of being challenged.

Spoiler alert: it’s important for brands to engage!

In Episode 19 we focuses on the importance of the customer lifecycle and the major positive impact it can have on sales if used in conjunction with a business plan and a sales funnel. In this discussion, we hope you’ll pickup lots of new ideas for your business too.

In Episode 18 we talk about AIDA (Awareness, Interest, Desire and Action), where you can use this as a sales funnel to generate leads and sales and how you can create a sales funnel. Listen to episode 19 about the customer lifecycle.

In Episode 17, in just over 15 minutes, learn all the tips and guidance you need to know about being successful with e-commerce.

A great podcast for those who are looking to start their own e-commerce website or grow an existing business, we cover everything from researching your market, the customer journey to how you can increase sales.

In Episode 16 we chat through some strategies and approaches we're adopting right now to keep motivated amongst the many distractions and the negative headlines and how avoiding social media can help!

In Episode 15 join Darren and Gemma as they discuss how to increase sales for your business.

Whether you're marketing on a shoestring, a tight budget or you have a decent marketing spend; we talk through the different options you can start today to increase sales in your business. And it's only a short podcast! Let us know if you find this podcast helpful and follow the links for more help and advice.

As it's LGBTQ History Month, in Episode 14 join Darren and Gemma talking about the importance of diversity and inclusion in your marketing activities and practical steps you can follow to make a difference in your marketing today!

In Episode 13 join Darren and Gemma talking about the Top Marketing Trends for 2022 including; what digital marketing tools do you need for your business? They talk through some of the very best ones and provide some ideas and inspiration about how you can use some of them.

Darren and Gemma talk about some of the main trends and changes that lie ahead for digital marketing in 2022 including:

How can you tackle the challenge of increasing demand from audiences to be more engaging and entertaining?

Why your marketing KPIs might be on a downward trend now and next year?

Who’s using more automation in their marketing?

… and why Gemma loves nibbling on a Finnish slapped-ear at Christmas? 😂

In Episode 11 join Darren & Gemma as we talk about the importance of hashtags to help maximise the reach of your social media posts.

How many should you use?

Where do you find new hashtags?

Should you bother about a strategy for hashtags?

We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?).

In Episode Ten, join Gemma and Darren as they talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems.

We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.

In Episode Nine, join Darren, Gemma and Emma - 3 business professionals in this relaxed discussion as we discuss influencer marketing.

What is influencer marketing?

What’s the best way to set it up?

Why businesses should get into influencer marketing?