Podcast, Digital Marketing Gemma Walton Podcast, Digital Marketing Gemma Walton

Season 2 - Google Search Engine Changes, GA4, AI for Marketers - EP28

Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.

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Season 2 - Cyber Security For Business - EP26

In Episode 25 Darren and Gemma discuss cyber security for business. Have you noticed an increase in how many spam emails or text messages you’re receiving? We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware.

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Switch it off and on again! - a humorous chat about IT support with Andy Read - EP 10

In Episode Ten, join Gemma and Darren as they talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems.

We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.

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What's new in Digital Marketing and who is Michelle? - EP 5

In Episode Five, join Darren, Gemma and Emma - 3 business professionals in this relaxed discussion as we discuss in this episode what’s new in digital.

There's been a huge number of launches and improvements to services, so this podcast is a round-up of the tools that will make an impact, why these matter and how they can be used to gain an advantage.

Gemma talks about her experience of Michelle sending her random invites, who is she?

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What Makes Us Like, Click and Share? - EP 3

In Episode Three, join Darren, Gemma and Emma - 3 business professionals in this relaxed discussion as we talk through what engages us on social media and digital marketing to understand what creators need to consider and build into their content design. The conversation sidelines nicely into branding and those iconic campaigns of yesteryear (what happened to them?). Are brands widening their appeal too broadly in an attempt to dominate or survive?

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How to Capture and Retain Audiences on Social Media - EP 2

In Episode Two, join Darren, Gemma and Emma - 3 business professionals in this relaxed discussion as we chat about looking for new ideas and thoughts around capturing and retaining audiences on social media? We talk through 3 tips each about Instagram, LinkedIn and live video - there's bound to be something here in this podcast for you to try, so give us a listen.

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