We are already adapting our content strategy on CSU Social, producing vertical, shorter videos, and we are excited to see how the shorter format performs. TikTok has forced other social media giants to adjust what kind of content appears in their users’ feeds...and that is overwhelming the short-form, vertical videos. Facebook, Instagram, and YouTube are taking a page out of TikToks playbook, creating a place for short-form videos within their respective ecosystems of other social media giants.   

In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write about it. Even better, many AI content tools come with built-in SEO optimisation, so you can tell the AI to incorporate the powerful keywords and phrases right into the text using data that the AI has discovered. You can also use an AI content creator to optimise your posts, keeping a human element, but also using smart SEO strategies to help your articles talk to search engines as well as your human audience.

Having the right influencers, whether they are micro-influencers, nano-influencers, or macro-influencers, promoting your brand can help you effectively market your products. By engaging various influencers from a variety of age, race, and sexual orientation, brands can reach audiences that might otherwise go untapped if they were only working with a limited number of macro-influencers.

As we start moving towards a world without cookies, there’s been a real shift with an emphasis towards first-party data collection. By leveraging first-party data along with content, site availability, and overall marketing metrics, you are put in the best possible position to understand your customers better than ever.

First, we are going to dive in on how and why you might want to use an app as a marketing platform that helps develop and grow your business. Whether it is following TikTok trends, going live, or using TikTok ads, there are a lot of ways that you can utilise the TikTok platform to help you grow your business.

If you are using TikTok in the right way, you could expose your business or product to a massive audience. This is a perfect example of how you can incorporate TikTok into your marketing strategy and use the organic audience to generate a lot of income. This means marketing your business on TikTok could increase sales dramatically. Marketers can easily get the best out of TikTok, spending just on creating content, and getting the most exposure for the least amount of time.

Marketing ethics is the philosophical consideration, morally, of specific issues in marketing which are matters of ethical judgment. In the context of marketing, ethics therefore refers to the practice of promoting justice, integrity, and compassion throughout marketing activities. Every facet of the marketing ethos promotes fairness, honesty, accountability, and confidence in the marketing policies of the business. Marketing ethics promotes fairness and honesty throughout all a company’s advertising.

Think of marketing as actions that you take to reach out to customers to convince them to buy your products. In the case of marketing, it is an art and a science to get businesses and people to buy not just your products and services, but also your business philosophy. In its simplest terms, marketing is a process that determines customers’ needs and identifies the best way to fulfil them.

AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. In addition to better understanding leads, AI tools help marketers convert leads into sales. AI-powered marketing tools can also crunch massive amounts of irrelevant data, helping companies understand their customers better. AI-powered marketing platforms can quickly process vast amounts of data collected from a variety of digital sources, like social media and emails, and provide actionable insights that can be implemented by marketing teams. AI marketing tools are software or platforms that help build automated decisions from data gathered and analysed, and AI marketing tools make predicting customer behaviour much easier.

Use the trends from this year for ideas and inspiration on your websites, corporate branding, and other marketing materials in 2022 and beyond. Below are a few inspiring 2022 web design trends sure to have a big impact measured in engagement (time spent on site and conversions). In that respect, the web design trend that stands out for us, and is most likely to dominate web design trends for a year, is moving typography. Interactive elements on websites are becoming more popular, and this user experience web design trend is just going to keep being the focus for responsive web design into 2022 and beyond.

Recent data shows video content is one of the most powerful forms of marketing. Of all social media marketing tactics, video content in its short form yields the best results. Short-form videos are fast-acting, powerful content that helps your audience take notice of your brand or service, and engage with it, without taking too much time away from their lives. These videos can be used outside of social media, using websites and email marketing, you can leverage videos to further share your story with your audience.