In today's digital age, having a website is essential for any small business. But having a website is just the first step. To really maximise your website's potential, you need to make sure it's optimised for search engines and that it provides a great user experience.

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients and immersive brand photography, there is a lot to be excited about for the coming years. Below are a few inspiring 2023 web design trends sure to boost website engagement and conversions. The trends that will be popular in 2023 are all about giving users a site that is prioritising them.  

Use the trends from this year for ideas and inspiration on your websites, corporate branding, and other marketing materials in 2022 and beyond. Below are a few inspiring 2022 web design trends sure to have a big impact measured in engagement (time spent on site and conversions). In that respect, the web design trend that stands out for us, and is most likely to dominate web design trends for a year, is moving typography. Interactive elements on websites are becoming more popular, and this user experience web design trend is just going to keep being the focus for responsive web design into 2022 and beyond.