In today's digital age, having a website is essential for any small business. But having a website is just the first step. To really maximise your website's potential, you need to make sure it's optimised for search engines and that it provides a great user experience.

With futuristic design trends set to deliver sci-fi statements in 2023, along with colourful liquid gradients and immersive brand photography, there is a lot to be excited about for the coming years. Below are a few inspiring 2023 web design trends sure to boost website engagement and conversions. The trends that will be popular in 2023 are all about giving users a site that is prioritising them.  

Use the trends from this year for ideas and inspiration on your websites, corporate branding, and other marketing materials in 2022 and beyond. Below are a few inspiring 2022 web design trends sure to have a big impact measured in engagement (time spent on site and conversions). In that respect, the web design trend that stands out for us, and is most likely to dominate web design trends for a year, is moving typography. Interactive elements on websites are becoming more popular, and this user experience web design trend is just going to keep being the focus for responsive web design into 2022 and beyond.

Increasing ecommerce sales is not only about getting customers to your website. Probably one of the best ways to increase your ecommerce sales is to increase the revenue from your customers. Paid traffic can be one of the best ways to quickly increase sales for your online store.

Now that you know how to build a successful eCommerce store, you can start applying these best practices to your website. Your online store can be designed by a professional, by you if you know how to code, or by using an eCommerce store template.

For an online store, your best bet is to use an e-commerce platform that focuses on selling online rather than just building a regular website. If you still don't want to sell online, remember that starting an e-commerce business offers a lot of flexibility. With e-commerce platforms like WooCommerce and Shopify, you can quickly build a website and start selling.

In this blog post, we will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages. To help you create a more enjoyable and targeted conversion path on your eCommerce site, we've put together a list of some best practices that you can follow. To become a leader, check out the 25 tips article taken from the best eCommerce homepage examples that are the key to homepage success highlighted in the “Useful Links” section at the bottom of this page.

The latest version of Google Analytics – GA4 offers more tracking and reporting options than ever before. One of the key features that differentiates GA4 from Google's Universal Analytics platform is that it can be used not just for websites, but also for apps, or both, allowing you to track features that were not possible before.