As 2022 approaches, you must keep abreast of the latest social media marketing trends and updates so that you can interact with your audience in an effective way. As young digital natives age, social commerce through real-time video will almost certainly become the mainstream of social media marketing trends in 2022.

What is local SEO?

Local SEO is optimisation for a business with a one-off local location that serves an area e.g. Redcar rather than a head office that covers the whole of the UK

If you’re a local business then you MUST tap into the power of local search.

You need to clarify the content of the post and the purpose of the conversation and the expected response as this will help participants understand what is appropriate and make contributions feel comfortable. Thank your members for their actions, recommend content they might like, or direct them to a new company to build long-term interactions.

Whatever your niche, Christmas is the best time to show that your brand has something other than marketing and sales. A well-thought-out marketing strategy while you’re on Christmas vacation can help significantly increase sales, increase customer loyalty by strengthening the relationship with them. An effective marketing campaign can attract customers who are willing to spend by making last-minute purchases or getting ready for the year ahead and researching who to turn to for specific services or products.

Marketing Automation goes beyond simply automating repetitive tasks in marketing departments - from optimising staff time to optimising the customers on which the sales team concentrates its efforts. A business can use any number of tools to grow its business, but integrating a marketing automation suite into the business sales process is one of the most needed options.

Social media marketing can help you build a dedicated audience where it spends its time generating multiple sources of traffic, attracting customers and expanding your business through the power of online networks.

Did you know Google My Business (GMB) is still one of the most important and FREE tools you can use to promote your business!

Google Maps, to the right of the screen in a Google Search (if searched by name) and also in the Google Local Search results

By having a GMB page it means you can get in front of more potential customers that are searching for your product or service

Apple is changing the way advertisers and publishers see when consumers open emails, and that means a big change in how email marketing looks for the future.

A glossary of terms to demystify marketing automation R-W.

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. We’re here to help you get familiar with some basic automated marketing and sales concepts.

A glossary of terms to demystify marketing automation I-P.

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. We’re here to help you get familiar with some basic automated marketing and sales concepts.