In this post, we are going to share seven tips on social media content writing to craft posts that capture the attention of the audiences you have identified, as well as spark engagement. However, even with a clearly laid-out plan to action, you will still need to create social media posts and content that speaks to your identified audience and inspires action. First, you need to figure out how to build a target audience, determine what keywords and hashtags you are going to attempt, and then incorporate all this into a robust social media marketing plan that will get you where you want to be. 

Be strategic with your approach, conducting competitor research, analysing their social media channels, and, above all, using your brands marketing personas to drive every bit of content you produce for social media. To produce the best possible content on social media, brands can increase their readership by being generous with their message. Fans do not want to follow brands who publish dry, boring content, and in that light, brands would do well to invest the effort required to learn how to produce interesting, engaging social media posts.   

In addition to making your brands content more instantly relatable, this will also go a long way to getting readers to slow down and interact with your social media posts. While you do not need to address every single one of your readers concerns, some zingers on your social media posts showing them you are relevant to their lives will go a long way towards making them want to engage with the rest of your content.   

You can also get your audience engaged with your content by asking them a question and encouraging them to share their answers, either on social media or in the comments section of your blog post. You can engage people with your posts even further by asking them questions, asking them to like or share your content, and even setting up a survey. If you are a heavy blogger, incorporate sharing buttons into your posts to let your audience spread your content out to their followers (like the ones you see at the top of this post!).

When you set up your content distribution strategy, you are setting your posts up for wider sharing. Also, because the success of a piece of content is different depending on social media platforms, you can classify your content based on social media types and build posts accordingly. To do this, just enter a keyword related to your post, and most platforms will display you the list of most shared content for that keyword.   

This voice should be consistent across content that you create and posts that you share across social platforms, and with any engagement that you get from these networks.

Creating a consistent voice for all your posts is going to make sure that your followers are engaging with your content more, and they are going to feel more excited about sharing it. The key is to create content that is fun, engaging, and aligns with your brand. Stick with your own voice and unique style to the extent you can produce content that is genuinely marketing your brand.   

Creating educational content, along with informational content, builds trust and authenticity in your brand. This kind of content is great to make people talk about your brand, as well as helping you to establish your credibility.   

A social media content strategy also gives eCommerce marketers a way to test what formats and topics are the most successful (so that they can produce more of them). Sharing also gives your audience a little bit of breathing room away from your brand, so that your audience does not get tired of your content. Other brands are more likely to share your content with their audiences if you have built up a relationship, and they will reciprocate.

The goal with Facebook, from a marketing perspective, is to try to create content that people will want to share with their friends. Once you know what you are trying to accomplish, then you can craft targeted content that helps you reach that goal. Answering these questions will help you determine what type of content your target audience wants to see, and from there, you will be able to build out content pillars.

The content pillars that you select should cover and align with the goals, values, tone of voice, positioning, and overall aesthetic appearance and feel on social media.

Content creation is the process of coming up with subject ideas that attract your buyer persona, creating written or visual content around these ideas, and making this information available to your audience in a blog, video, infographic, or another format. When you create content, you are providing your audience with free, helpful information, driving new customers to your site, and keeping existing customers engaged with high-quality content. If you want to effectively engage with your audience, you must produce interesting and engaging content.

Then, you can produce shorter pieces of content; infographics, blog posts, templates etc. that help your audience dig into this subject further, while also targeting longer-tail keywords. Then, your content marketing strategy needs to include posts that lead people to landing pages or to other parts of your marketing funnel. HubSpot research shows the best way to organise your content is with topic clustering, which means creating one comprehensive, long-form page on one keyword, which then links to the content you created around the associated subtopics (think blog posts).

Useful Links:

https://inquivix.com/social-media-marketing/social-media-content/

https://sproutsocial.com/insights/social-media-content-strategy/

https://fivechannels.com/how-to-craft-social-media-posts-for-each-platform-and-yield-ideal-results/

https://mention.com/en/blog/expert-tips-engaging-social-media-content/

https://expresswriters.com/how-to-craft-engaging-social-media-posts/

https://thesocialshepherd.com/blog/social-media-content-strategy

https://www.semrush.com/blog/11-ways-to-create-engaging-social-media-content/

https://www.sendible.com/insights/content-pillars

https://blog.hubspot.com/marketing/content-creation

https://www.socialmediatoday.com/news/7-social-media-content-writing-tips/555805/