We are already adapting our content strategy on CSU Social, producing vertical, shorter videos, and we are excited to see how the shorter format performs. TikTok has forced other social media giants to adjust what kind of content appears in their users’ feeds...and that is overwhelming the short-form, vertical videos. Facebook, Instagram, and YouTube are taking a page out of TikToks playbook, creating a place for short-form videos within their respective ecosystems of other social media giants.   

Recent data shows video content is one of the most powerful forms of marketing. Of all social media marketing tactics, video content in its short form yields the best results. Short-form videos are fast-acting, powerful content that helps your audience take notice of your brand or service, and engage with it, without taking too much time away from their lives. These videos can be used outside of social media, using websites and email marketing, you can leverage videos to further share your story with your audience.