Email marketing is one of the most powerful marketing tools available to small businesses. It's a cost-effective way to reach your target audience, build relationships with customers, and drive sales. In fact, email marketing has an average ROI of roughly £38 for every £1 spent. That's more than any other marketing channel, including social media, paid advertising, and search engine optimisation.

As a business owner, you know that digital marketing is essential in today's world, but with so many tools available, it can be overwhelming to choose which ones to use. That's why we've compiled a helpful list of 10 digital marketing tools every business owner should know about.

New AI writing tools like ChatGPT3 are powerful artificial intelligence-driven software tools that can help marketers create content quickly and easily. These powerful AI writer tools are capable of understanding user inputs and using them to generate high-quality, driven content for use in marketing initiatives. By using these software tools, marketers can save time on their projects while still producing highly engaging and effective content.

Similar to the marketing trends in 2022, brands will continue investing heavily in YouTube, TikTok, and Instagram, and use the power of video content to reach and engage consumers in 2023. Emerging AI technologies such as ChatGPT will be increasingly helpful for marketers, and while this might sound counterintuitive, brands will not back down from their big investments in marketing, focusing instead on results and measured ROI.

AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. In addition to better understanding leads, AI tools help marketers convert leads into sales. AI-powered marketing tools can also crunch massive amounts of irrelevant data, helping companies understand their customers better. AI-powered marketing platforms can quickly process vast amounts of data collected from a variety of digital sources, like social media and emails, and provide actionable insights that can be implemented by marketing teams. AI marketing tools are software or platforms that help build automated decisions from data gathered and analysed, and AI marketing tools make predicting customer behaviour much easier.