Email marketing is one of the most powerful marketing tools available to small businesses. It's a cost-effective way to reach your target audience, build relationships with customers, and drive sales. In fact, email marketing has an average ROI of roughly £38 for every £1 spent. That's more than any other marketing channel, including social media, paid advertising, and search engine optimisation.

Digital marketing is essential for businesses of all sizes in today's digital age. However, many business owners make common mistakes that can derail their efforts. This blog post identifies five common digital marketing mistakes and provides tips on how to avoid them.

As a business owner, you know that digital marketing is essential in today's world, but with so many tools available, it can be overwhelming to choose which ones to use. That's why we've compiled a helpful list of 10 digital marketing tools every business owner should know about.

Similar to the marketing trends in 2022, brands will continue investing heavily in YouTube, TikTok, and Instagram, and use the power of video content to reach and engage consumers in 2023. Emerging AI technologies such as ChatGPT will be increasingly helpful for marketers, and while this might sound counterintuitive, brands will not back down from their big investments in marketing, focusing instead on results and measured ROI.

Think of marketing as actions that you take to reach out to customers to convince them to buy your products. In the case of marketing, it is an art and a science to get businesses and people to buy not just your products and services, but also your business philosophy. In its simplest terms, marketing is a process that determines customers’ needs and identifies the best way to fulfil them.

AI tools are helping email marketers to improve their delivery, open rates, click rates, and revenues. In addition to better understanding leads, AI tools help marketers convert leads into sales. AI-powered marketing tools can also crunch massive amounts of irrelevant data, helping companies understand their customers better. AI-powered marketing platforms can quickly process vast amounts of data collected from a variety of digital sources, like social media and emails, and provide actionable insights that can be implemented by marketing teams. AI marketing tools are software or platforms that help build automated decisions from data gathered and analysed, and AI marketing tools make predicting customer behaviour much easier.

You can expand your business's online presence by incorporating expert SEO campaigns, leveraging the power of social media, influencer and word of mouth marketing, and improving the responsiveness of your website.

This is just the beginning, and the digital marketing metaverse is going to be pretty cool. Knowing and understanding what the Metaverse is and what it is capable of will give digital marketers an edge. The technology is relatively new, which means that marketers will need to understand their place in the Metaverse and not exclude anyone. Metaverse marketing will give brands the ability to discover what their consumers want and deliver it before competitors do.

Whatever your niche, Christmas is the best time to show that your brand has something other than marketing and sales. A well-thought-out marketing strategy while you’re on Christmas vacation can help significantly increase sales, increase customer loyalty by strengthening the relationship with them. An effective marketing campaign can attract customers who are willing to spend by making last-minute purchases or getting ready for the year ahead and researching who to turn to for specific services or products.

Are you considering exporting or selling your products and services overseas? Unsure on how to get started? Watch the replay of our webinar where we show you 5 easy steps to start your export plan…