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5 Common Digital Marketing Mistakes Business Owners Make

Running a business can be tough, and it can feel like there's always something to do. But in today's digital age, one of the most important aspects of running a successful business is nailing your digital marketing strategy. Whether you're just starting out or have been in business for years, it's easy to make mistakes when it comes to your digital marketing efforts.

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What Will Change In Marketing In 2023?

Similar to the marketing trends in 2022, brands will continue investing heavily in YouTube, TikTok, and Instagram, and use the power of video content to reach and engage consumers in 2023. Emerging AI technologies such as ChatGPT will be increasingly helpful for marketers, and while this might sound counterintuitive, brands will not back down from their big investments in marketing, focusing instead on results and measured ROI.

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How Do You Get Started Marketing Your Business On TikTok?

First, we are going to dive in on how and why you might want to use an app as a marketing platform that helps develop and grow your business. Whether it is following TikTok trends, going live, or using TikTok ads, there are a lot of ways that you can utilise the TikTok platform to help you grow your business.

If you are using TikTok in the right way, you could expose your business or product to a massive audience. This is a perfect example of how you can incorporate TikTok into your marketing strategy and use the organic audience to generate a lot of income. This means marketing your business on TikTok could increase sales dramatically. Marketers can easily get the best out of TikTok, spending just on creating content, and getting the most exposure for the least amount of time.

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