Similar to the marketing trends in 2022, brands will continue investing heavily in YouTube, TikTok, and Instagram, and use the power of video content to reach and engage consumers in 2023. Emerging AI technologies such as ChatGPT will be increasingly helpful for marketers, and while this might sound counterintuitive, brands will not back down from their big investments in marketing, focusing instead on results and measured ROI.

In addition to literally writing the content for you, AI content tools can help identify what you need to write and how you need to write about it. Even better, many AI content tools come with built-in SEO optimisation, so you can tell the AI to incorporate the powerful keywords and phrases right into the text using data that the AI has discovered. You can also use an AI content creator to optimise your posts, keeping a human element, but also using smart SEO strategies to help your articles talk to search engines as well as your human audience.