How to Use SEO to Drive Traffic to Your Business' Website
SEO stands for search engine optimisation. It is the process of improving the visibility of a website or a web page in search engine results pages (SERPs). SEO targets unpaid traffic rather than direct traffic or paid traffic.
There are a number of factors that contribute to SEO, including:
Keyword research: This is the process of identifying the keywords that people are likely to use when searching for your website or web page.
On-page optimisation: This is the process of optimising your website or web page for the keywords that you have chosen. This includes things like using the right keywords in your title tags, meta descriptions, header tags, and content.
Off-page optimisation: This is the process of improving the authority of your website or web page. This can be done by things like building backlinks to your website or web page.
SEO is a complex and ever-changing field. However, by following the tips below, you can improve the visibility of your website or web page in search engine results pages.
1. Choose the Right Keywords
The first step to SEO is choosing the right keywords. These are the words and phrases that people are likely to use when searching for your business online. You can use a keyword research tool like Google Keyword Planner to help you find the right keywords.
Once you've chosen your keywords, you need to make sure that they are used throughout your website. This includes your website's title tags, meta descriptions, header tags, and content. You should also use your keywords in your website's URL structure.
2. Create High-Quality Content
The content on your website is one of the most important factors for SEO. Your content should be informative, engaging, and relevant to your target audience. It should also be well-written and free of errors.
You should also make sure to update your content regularly. This will help keep your website fresh and relevant in the eyes of search engines.
3. Get Backlinks
Backlinks are links from other websites to your website. These links can help improve your website's ranking in SERPs. You can get backlinks by submitting your website to directories, guest blogging on other websites, and participating in online forums and communities.
4. Optimise Your Images
Images can be a great way to break up your content and make your website more visually appealing. However, you need to make sure that your images are optimised for SEO. This means using descriptive alt text and file names for your images.
5. Make Your Website Mobile-Friendly
More and more people are using their smartphones and tablets to access the internet. This means that your website needs to be mobile-friendly. If your website is not mobile-friendly, you could be missing out on a lot of potential traffic.
6. Use Social Media
Social media can be a great way to promote your website and drive traffic to it. You can share your content on social media, run social media contests, and engage with your followers.
7. Optimise Your Website for Local Search
If your business has a physical location, you need to optimise your website for local search. This means using local keywords in your website's title tags, meta descriptions, and content. You should also claim your business listing on Google My Business.
8. Keep Your Website Up-to-Date
It's important to keep your website up-to-date with the latest information. This will help keep your website fresh and relevant in the eyes of search engines.
9. Use SEO Tools
There are a number of SEO tools that can help you improve your website's ranking in SERPs. Some of these tools are free, while others require a subscription.
10. Hire an SEO Expert
If you're not sure how to improve your website's SEO, you can hire an SEO expert to help you. An SEO expert can help you with all aspects of SEO, from keyword research to link building.
By following these top tips and ideas for local SEO, you can attract more visitors to your website and boost your business. But be careful – anyone who promised you that they can get you to the top of Google this isn’t actually true. Not even Google themselves can do that with SEO. The only way you can appear at the top is by paying for Google Ads.
Sources:
https://smallbusiness.withgoogle.com/intl/en_uk/#!/
https://support.google.com/business/answer/3038177?hl=en-GB
https://www.semrush.com/blog/small-business-seo/
https://www.searchenginejournal.com/small-business-seo-improve-rankings/260141/
If you would like help with anything digital, marketing, SEO or social media related for your business, please contact us now.
