How to Generate Leads from Twitter

It’s important for any business to generate new enquires in your products and services, as new customers are needed to grow your business.

Lead generation is the official term for this type of activity and is one of the most important things you need to be doing for your business.

According to Digital Information World, on average most people spend 2 hours and 22 minutes a day checking their social media! This might seem a lot, but think about how often you check social media? First thing in the morning, going into work, break times, in between meetings, at home, in bed….

This blog gives you eight ways you can generate leads from Twitter.

Create a Dedicated Twitter landing page.

Your Twitter profile should always include a link to the company website. This is where you want everyone to visit when they click on your Twitter profile website link.

We recommend this link should direct to a website landing page. A landing page is the page that your visitors will see when they first click on the link. What content appears on your landing page from Twitter is really based upon your goals e.g. competition, newsletter signup, download button…

Some great examples of Twitter landing pages can be found below. You may also spot in the URL that a customised Twitter bio link has been used, this is helpful when analysing your website traffic in Google Analytics.

Keep Actively Building your Twitter Network.

Twitter networks and social media networks in general rely heavily on their communities to almost self-sustain themselves. High engagement by retweeting other user’s content and responding to comments help self-sustain your network and will help generate leads for your business.

A good way to build your network is to spend a little bit of time everyday following different Twitter accounts, liking and retweeting relevant tweets from accounts you follow which overtime will help grow your base of followers and increase your reach.

You can also follow topics on Twitter. Let’s say you’re an amateur football team, you can follow topics about the band who’s song you play when you score, the big team in your local area or a top player from around the area your team is from, you’ll see Tweets from a whole host of accounts that are experts, thought leaders and influencers which you can engage with (liking and retweeting) to make your Twitter account more interesting, educational and entertaining.

Participate in Twitter Chats

Another way you can generate leads is by participating in chats on Twitter.

A good example of how to do this, is by doing a live Q&A where people can ask questions and you answer these questions live and direct. This can generate leads as it’s actively engaging with people who are interested in your business.

If live Q&A’s seem daunting then replying to Tweets, liking and retweeting are options. It’s worth noting however that this can be quite tricky for profiles that don’t have a large following.

On Twitter you can also create lists. For example you might create a list of your competitors so you can monitor what they’re tweeting. An added bonus with lists is that they can be set to private or public (helpful if you don’t want your competitors to know you are monitoring them).

Pin those messages

If you want to highlight a key promotional message such as your current promotion, link to a landing page or competition, Twitter allows you to pin this to the top of your feed (as with Facebook) so this is the first Tweet seen when someone clicks on your profile.

Be interesting.

Just by being a little bit more interesting with your tweets, maybe even making them a little bit humorous or bring some form of personality to the tweet can seriously increase your chances of getting a lead on Twitter.

Jazz them up a bit by adding a GIF in the Tweet composer window, make a promo video or a stylised image made in Canva or Spark.

Not all of your tweets have to be directly about your business, have a look on Twitter to see what topics are trending such as #MondayMotivation or sector specific hashtags.

Call to Action

Use call to actions on your Tweets to encourage visits to your website, download a file or give you a call to help increase lead generation.

Twitter Polls are Excellent

Polls can be great fun and helpful to understand your followers, such as which of features of your service are most popular. This form of engagement can aid lead generation as part of a remarking strategy to create a buzz.

Competitions

Competitions are a useful method of attracting more users to engage with your Tweet.

For example if your’e a local restaurant, you could run a competition to win a free meal and offer a runner-up prize of a discount voucher to those who didn’t win.

Conclusion

I hope this article helps you generate more leads, if you have any tips on how to generate leads using Twitter let us know in the comments below.

If you need any help or advice with Twitter or social media call 01642 777996.