Ecommerce Home Page Best Practices For Conversions

May 23, 2022 Gemma Walton

In this blog post, we will explain what an eCommerce landing page is, best practices for your website, and examples of high converting pages. To help you create a more enjoyable and targeted conversion path on your eCommerce site, we've put together a list of some best practices that you can follow. To become a leader, check out the 25 tips article taken from the best eCommerce homepage examples that are the key to homepage success highlighted in the “Useful Links” section at the bottom of this page.

We researched over a dozen ecommerce experts who shared their best tips on how to create an effective homepage. In the next section, we'll focus on what we've been taught by best practices for creating an eCommerce homepage to create a design that grabs the attention of your visitors. In this guide, you'll break bad design habits and learn the best practices for creating an eCommerce homepage design that will increase conversions and sales. By following these seventeen steps, you can create an effective eCommerce homepage design that encourages visitors to view your products and buy what they need.

To help you create the best user experience for your website visitors, later on in the post there are 7 ecommerce home page best practices you can implement in your business. By following these seven best practices for using your eCommerce homepage, visitors will be able to easily interact with your brand and increase the likelihood of making a purchase. If an ecommerce homepage is done right, like our top ecommerce website design and homepage design examples, it can lead to higher visitor engagement and therefore higher conversions.

When it comes to ecommerce, your homepage is one of the most important pages for creating a lasting first impression of your ecommerce business with your customers/visitors. If your homepage is one of your customers' first touch points with your brand, it makes sense to optimise your homepage for a better customer experience, which will lead to more sales. You want visitors to make purchases, and unless you're only selling one product, those purchases won't be made on the homepage. Your homepage should offer clear navigation and great flow so that the user is intrigued enough to learn more. In addition to visual appeal, the homepage should be designed in such a way that visitors can easily direct them to products of interest to them.

After browsing the homepage, potential customers are more likely to use the search box to find what they are looking for. Offering an autocomplete search box provides potential shoppers with a better shopping experience and reduces the chance of them leaving the store empty-handed. A prominent search bar that pushes customers in the right direction will lead to more purchases. Displaying a dedicated search bar on your homepage will make it easy for shoppers to find what they need in seconds.

Help customers quickly and efficiently find products or services they are interested in by including a site search bar at the top of the home page. Adding the unique benefits that your products and/or services offer to your customers can help them view more and increase your home page conversion rate. If your homepage is targeting customers in the Awareness stage of the conversion funnel, it might make sense to add a custom value proposition.

Your homepage plays a key role in how customers perceive your brand and is also a key point in the conversion process. In an e-commerce site, the quality, presentation, and content of the homepage play a fundamental role if the customer is browsing the rest of the site or simply leaving.

When designing an e-commerce website, keep the following tips in mind to improve its interaction with visitors and customers. By using responsive design, you will make your eCommerce site accessible on all devices and increase accessibility. To convert, you need homepage design best practices to pin your eCommerce site every time. In the “Useful Links” section you will find 15 simple yet effective ways to boost your homepage design and make a great first impression.

Now that we've covered everything you need for your homepage, it's time to go back to your ecommerce website builder and improve its design. One of the biggest pitfalls when designing an e-commerce homepage is not being able to provide potential customers with a clear and concise product path with as few clicks as possible. In the next part of this Best Practices Fundamentals course, we'll explore the best ways to design your website homepage and pricing pages for maximum conversions, how to measure phone leads, and optimising your website so that visitors see your website first home page.

You also need to optimise web forms for more efficient data collection, look at the impact of The Fold, copywriting and what visitors actually see (and read) on your site, and how to use invite buttons to guide potential customers on the path to conversion. Another thing to look at is how ecommerce category pages can speed up conversions, get items from cart to cart, and how ecommerce registrations can impact your call to action.

For example, in Best Choice Products' A/B testing of the search and navigation bars of its e-commerce store, the results showed that a larger search bar on mobile devices improved conversion rates compared to simply making the magnifying glass icon larger.

Check out the recent episode of the Like Click Share Podcast - Episode 17 “How To Be Successful With E-commerce” where we discus some of these best practices and other tips to help you with your ecommerce website.

See this content in the original post

If this is something you think you might need help with then we can design and develop an ecommerce website for you to help you improve your online sales.

We can also help you develop a marketing and ads campaign plan to get your website in front of the right audience and help you grow your business.

You might even be able to access funding of up to 55% (depending on location) for your social media marketing project to help your business grow.

Head to our "Funding For Your Marketing Project" page for more details and to fill in the short form.

Useful Links:

https://blog.hubspot.com/marketing/design-ecommerce-conversions

https://www.bigcommerce.com/blog/ecommerce-landing-pages/

https://trinity.one/insights/user-experience/best-practices-ecommerce-homepage-ux/

https://vwo.com/blog/7-ecommerce-homepage-best-practices/

https://huemor.rocks/blog/ecommerce-homepage-design/

https://www.prefixbox.com/blog/ecommerce-site-search-best-practices/

https://jmarketing.agency/cro-training-ecommerce-conversion-rate-optimization/

https://www.optimizely.com/insights/blog/ecommerce-homepage-design-best-practices/

https://moosend.com/blog/ecommerce-website-design-best-practices/