5 Videos to Generate Clicks and Leads on Websites and Social Media

Everybody knows it’s important to have a strong online presence for your business and personal branding, but standing out and having people engage with your posts is not easily done.

As Ryan and Ben of Silver Lining Animation explain, one of the most important factors is the type of content that is being shared; using video is one of the most effective ways to stand out and spread your message, especially as website product pages with video convert 80% better than those without* and 90% of Twitter video views happen on a mobile device.**

Here are Silver Lining Animation’s top 5 videos to generate clicks and leads:

1. Explainer videos. Animated explainer videos are perfect for explaining a complex product or service, telling a story or customer journey or simply promoting a brand. 74% of users who watched an explainer video about a product subsequently bought it.^ Check out some examples of explainer videos here the for Honeyman and SiteMate.
   

2. Interviews and webinars are a great way of engaging a new audience to your business and helping them focus on a specific problem. CTA’s (call to actions) using video work well on follow-up emails, social media and watch-again messages.
   

3. GIF’s. They capture attention with strong visuals and colours in a few seconds. Great for social and can now be used in Facebook Ads. Some examples of our most effective GIFs can be seen here.

4. Behind the scenes videos build trust and authenticity of your business and are a great way to reward loyal followers, especially when recorded live. They also show growth which is essential for businesses competing in a crowded market.
   

5. Promotional videos highlight a product, service, campaign, deal or special announcement. Did you know that 60% of consumers would rather watch a product video than read a description? ^^

Looking to get an animated video or GIF on your social channels or website? Get in touch with us or call 01642 917259.

References

* https://www.invespcro.com/blog/e-commerce-product-videos/

** http://www.slideshare.net/AdelieStudios/adelie-studios-top16videomarketingstatistics2016-56658453/2-Adlie_Studios

^  https://www.socialmediatoday.com/news/how-videos-on-product-pages-can-increase-ecommerce-conversion-infographic/523898/

^^ http://blog.hubspot.com/marketing/video-marketing-statistics#sm.000133xc9uplgedkqwi1b61ve6krl