5 Reasons Why Your Business Needs Twitter

Twitter is one of the biggest and most popular social media sites out there. With over 1.3 billion people registered, having a presence for your business on Twitter can really help take your business to that next level.

Here are 5 reasons why your business needs Twitter:

1. Brings You Closer to Your Audience

Twitter is growing massively and with more and more people starting to use Twitter that means one thing: more and more people could see your business on Twitter and possibly become a potential customer. 

With the ever increasing number of people joining Twitter this could also mean that some of your current customers could be joining Twitter which gives you the opportunity to connect with your existing customers.

2. It’s Amazing for Customer Support

One of the many reasons why Twitter is excellent is due to its unique way of interacting with people, for example, if your business tweets out about a new product you’re bringing out or a new service you’re beginning to offer, people may reply to this tweet with any comments they may have, whether it be questions relating to the tweet itself or even general enquiries. 

The good thing about Twitter is that you can quickly reply to these comments which really gives the user a sense of value, they’ll appreciate that your business took the time to respond to their comment, and other people will see this and see that you interact with your followers and they may like this and this could sway them into following you on Twitter.


3. It’s Excellent for Promoting Products

Let’s say your business is launching a new product, or a new service. Or your business are having a flash sale. How are you going to let as many people as possible know that the product is launching or the flash sale is on? 

You’re going to tweet about it. But how can you do it? Well there’s a lot of ways you can do it but we’ve picked out the best ones here.

Make your tweets enticing. Did you know that tweets with images receive 150% more retweets, 18% more clicks and 89% more favourites than tweets that have just text so don’t just put a paragraph of text in, no one wants to see plain text. Mix it up a bit, put your promo codes into visuals that appeal to your customers. Make sure that as the user is scrolling through that your tweet catches their eye, if it catches their eye they’ll stop and look at it and they may be interested in the tweet and click on the tweet and then they might be interested in the promotion and before you know it they’ve bought one of your products.

So by using Twitter you can tweet about your products in a way that allows you to express who your company is.

4. Influence the Influencers

You’d like your business to be noticed by some of the most popular people on Twitter wouldn’t you? Maybe you’ve already tried contacting some of them by email or Facebook but you’ve had no luck.

This is where Twitter comes in, it’s excellent for allowing you to build up relationships with big influencers on their platform. Why is this a good thing? These influencers could have a lot of followers, potentially millions who could see your business if you interact with them in the correct way. So how do you do this, you ask? Well there are many ways that you can begin to interact and build relationships with influencers? Curate their content, mention them in your tweets, talk positively about influencers you want to recognise you and you never know, they may start using your product or your service.

They can’t recognise you if you aren’t on Twitter.

5. Drive Traffic to Your Website

Did you know that 47% of people that visit a Twitter profile will also visit the website linked to the profile? No, well now you do. You could potentially increase the number of visits to your website just by putting a link to your website in your Twitter profile. So what are you waiting for do it now.


There are many reasons you should get your business on Twitter, we’ve only given you 5 so what are you waiting for, get your business on Twitter. if you have anymore tips we haven’t said here drop them in the comments below.

If you’re looking to get your business on Twitter and need some help contact us or call 01642 777996.

Jamie RaistrickComment