Thinking about applying for a role as a Product Manager?

Demand for Product Managers is strong and our BCS Practitioner Course in Digital Product Management will help you land a Product Management or Product Development related role.

This certificate is suitable for candidates who are currently in, or working towards, a product management or product development-related role or a digital role. In particular, candidates who want to demonstrate problem-solving and professional behaviours when dealing with stakeholders and managing challenging situations arising during the product development lifecycle will benefit from this certificate.

Explore product development methodologies for successful product outcomes, effective stakeholder management, communication strategies, marketing strategies and problem-solving techniques.

The BCS Practitioner Course in Digital Product Management is a globally recognised professional qualification which will help develop your knowledge and understanding in these specific subjects:

• Understanding the role of a Product Manager

• Identifying stakeholders for influence and communication

• Using the power/interest grid for analysis of stakeholders

• Applying effective methods to communicate with stakeholders

• Choosing an appropriate stakeholder management strategy, such as RACI

• Understanding how to get buy-in

• Applying problem-solving techniques

• Analysing the business framework using VMOST, PESTLE, Porters 5 Forces, Resource Audit

• Aligning commercial considerations with business strategy

• Discovering how an organisation’s IT environment supports product development, delivery and marketing activities

• Applying legal requirements, legislation and organisational guidelines relevant to digital product development

• Preparing an analysis using Porter’s value chain

• Applying customer research methodologies taking into account the diversity of the target market

• Analysing a market to determine its size

• Preparing and monitoring budgets to manage costs and maximise revenue

• Applying data analysis to evaluate research findings

• Creating a product roadmap

• Explaining the purpose of a vision for the product and the organisation

• Creating and applying personas to inform decision making

• Analysing the stages of the product delivery lifecycle

• Describing the concept of product pivoting and customer pivoting, why does pivoting need to happen?

• Applying risk management techniques throughout the product delivery lifecycle

• Applying appropriate quality assurance and quality control methods

• Choosing appropriate testing methods to evaluate compliance with product requirements such as MVP, Split Testing, Regression Testing

• Analysing metrics to monitor product performance

• Applying prioritisation techniques

• Applying product development techniques

• Creating business cases, user stories and use cases

• Explaining the concept of minimum viable product

• Understanding various prototyping approaches

• Learning what sustainable product development is

• Describing the key features of different coding languages and terminology associated with coding

• Analysing the different types of user acquisition models

• Learning concepts used to promote a product into the market

• Understanding digital marketing techniques

• Understanding the advantages and disadvantages of various advertising methods.

hat is included in the course?

All our BCS courses include:

• Your own login to study flexibly when you want (mobile/tablet/laptop or desktop with internet connection required)

• One year to complete the course and take the BCS exam

• Ask questions with student support on email or through our student support centre

• BCS exam - flexible dates and times 7 days a week in all timezones (laptop or desktop with camera and intenet connection required)

• BCS e-certificate upon passing the exam

• Free one year BCS Associate membership to develop your career and grow your professional network

• Exam practice questions and answers

• Links to further learning

• VAT

• Option to spread the cost of your course over 12 months 0% interest free.

Getting started

Duco Digital offer three ways to enrol:

1. Enrol through Knoma. All the same benefits as enrolling with Duco Digital with added option to pay for your course up to 12 months 0% interest free*

2. Enrol through Duco Digital, start today and pay in full or 4 interest free instalments**

3. Enrol in Euros - please allow 1 working day for enrolment.

* Applicants must be a UK resident, aged 18+ years and have a UK bank account.

** No credit check. Exam cannot be booked until the course has been paid in full.